Primary Healthcare needed a suite of comms that could be rolled out for each of their centres around the country. There were several key moments that people might need a health centre so we devised a photoshoot that captured each of them.
Working with Michael Corridore at Photoplay, we cast everyday Australians to be our talent and dressed them to look like the characters we had devised. Each character represented a moment of need for one of Primary’s healthcare services.
