Mercedes-Benz were looking for a way to provide value for the Retailer side of their business. So, we devised an app that lets you see the things that are hidden from you in a showroom such as aerodynamics, adaptive lighting and braking technology. The app was then rolled out to 170 Mercedes-Benz Retailers across the UK.
A giant floor decal was placed under select cars to act as a trigger for the AR app. Sales people were then able to use an iPad to demonstrate the key features of the car that are usually hidden. We designed each animated element and worked with The App Business to craft the iPad app.
