With the tagline ‘Beauty Engineered’ we wanted a way to demonstrate this in a way consumers could understand. So, we invited a photographer, an architect, a furniture designer and a model agent to give us their first impressions of the car.
We created a magazine style, HTML5 gesture based, web experience to house our films. Mercedes-Benz’s most important customers were also greeted with a personalised video welcome to the site which we initiated via a personalised email.
