The Conservatives were planning to cut funding to the arts so Labour wanted a way to engage the younger generation of voters with a campaign that brought this issue to light.
We wanted to show what the arts might be like under a Conservative government by creating an online gallery full of blank canvases. You could see the art but only by interacting with it. We built the site in Tumblr to make use of the built in social share and ‘like’ functionality. By building the campaign on Tumblr, Instagram and Facebook we were able to engage our target audience of younger Labour voters.
