For the first piece of work for Brighte under our new brand platform ‘Bringing sustainable home’ we wanted to launch to the Aussie market with a bang and show how you can get solar sooner with their finance deals. We needed a song that could help us introduce the product, hype the brand, build love and rapport, share the feeling of excitement and get stuck in people’s heads – and there was only one tune that could do it all, ‘Right here, right now’ by Fatboy Slim.
The sun appears in a living room before racing around the houses of your typical Aussie homes, turning on appliances as it goes. With the help of the talented team at Squeak E. Clean Studios, we created ‘Brighte Here Brighte Now’, our take on Fatboy Slim’s timeless classic, and the energy behind our TVC. It was the right song at the right time, and became the lynchpin for our campaign and the perfect brand asset for Brighte.
