ANZ had partnered with Westfield to give new customers a $200 Westfield shopping card and they needed a campaign that showcased the offer. Our idea was to ‘Celebrate The Now’ moments of shopping with a hyper relevant digital campaign.
There were two dynamic components to the creative: the ‘now moment’ and the ‘gift’. The ‘now moment’ was the first part of the message that needed to capture attention. Data points such as location, time, and context made it hyper-relevant. The ‘gift’ was the call-to-action. It showed a potential gift you could buy with the $250 voucher. This was based on affinity, interests or the context of the sites that consumers were browsing at that moment.
