Paper Moose was evolving from The Makers agency to Change Makers in a bid to do more purposeful work. We announced this to our clients and the media at an event held to mark the agency’s 10th birthday. As part of the announcement we also launched a Buy One, Give One scheme so that existing clients were able to more purpose led work through us.
We rallied behind two creative metaphors at the event. The first was a representation of Change Makers and was a giant pencil with a burning fuse. The second was a popsicle which represented our Buy One Give One scheme. At the event we demonstrated our capabilities to the attendees with interactive rooms showcasing our key products. One such room we named ‘The Power of Design’ which was an interactive art piece that allowed you to use your voice to turn bad design into good.
