Mercedes-Benz customers were being sent a brochure containing three Mercedes-Benz models the system determined they would like. The brochure had a unique URL that would lead them to a dynamic landing page that was populated with the car models they’d seen in the brochure.
My job was to design this dynamic landing page that allowed customers to see the three models from their brochure but also browse all the other models in the Mercedes-Benz range.
