Escape the map

Help a character escape Google Maps.

To support the Escape The Map campaign created by AMV/BBDO we created a suite of digital comms to tease users and drive traffic to the campaign site.

Awards

Cannes Lion
Direct Response
Finalist
Eurobest
Interactive
Shortlist
Cannes Lion
Eurobest
The teaser website

We created a teaser site, YouTube masthead and a suite of display banners that teased the upcoming campaign for Mercedes-Benz. Our content hinted at this strange world of Google Maps where a character was stuck inside and needed to escape.

YouTube masthead

Key art

The banners