Yorkshire Tea was the Official Brew sponsor of the cricket and they wanted to share the importance of having a ‘proper’ brew at England's Test Matches. So we gave cricket fans the chance to feel what it's like to face a fast ball from England's highest ever international wicket taker, Jimmy Anderson.
We created the Proper Ball experience, using Oculus Rift technology, that gave cricket fans the chance to feel what it's like to face one of his fast balls. We filmed Jimmy bowling from the batman's point of view using a collection of Go-Pro cameras to capture all 360 degrees. We also designed a soundscape that immersed the fan in the moment of facing a fast ball from Jimmy complete with a sledging wicketkeeper to keep them on edge.
