Smart car owners are impulsive people who enjoy the unexpected and the unusual. So, we created an app that allowed them to have a unique day out in their local area. The app generated a lot of positive comments in social media but then we knew it’s one of very few brands whose customers would react well to being told to Get Lost.
The app worked by picking a random place to visit using the Yelp API based on how far you want to travel. It then directs you to the point of interest it found.
