Guzzle Puzzle are unique sweets that you can combine to create magical new flavours – lime and cinnamon become cola etc. We dramatised these combinations with playful, interactive online executions on YouTube, Facebook and through a suite of banners.
We took the TV ad, where two sweets sing a duet, and let you remix it for yourself on an innovative YouTube jukebox. You could create all sorts of bizarre new soundtracks for the ad by mixing up different vocals and backing styles, such as Country and Rap. We also created a game of pairs – the twist being that it’s not matching sweets you’re after but two that form a flavour together. This was hosted in expandable display formats and on Facebook.
