Thomson wanted more people to consider a holiday with them at key consideration periods in the year. They needed an experience that would show people what it was really like to go on a Thomson holiday. So, we created an interactive online experience that allows everyone to test-drive a Thomson holiday and get a sense of what's on offer.
The experience involved a series of decisions about the type of holiday and activities you wanted to explore. It then served you first-person point of view video footage of the resorts to accompany each choice and an ideal holiday type served up on the final results page. Users then had the option to watch the holiday they've created, share the video on social, or continue further to explore the Thomson and First Choice websites to find out more about the resorts and even book their own holiday.
