Jimmy Brings needed to engage their customers during one of the most competitive seasons for alcohol sales – State of Origin. So we devised a simple in-browser mobile game that challenged players to kick a footy as far as they could using only their thumbs. They didn’t need much encouragement: Jimmy Kicks was played 54,000 times in the first 24 hours alone.
Taking cues from the classic mobile game Flappy Bird, we created a browser-based rugby game of keepy uppy. Each tap of the screen took you closer to victory as you had to navigate obstacles and objects in your way. We worked with illustrator Pawel Zawislak to define a retro vibe to the game.
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