Google’s annual Masterclass event was held every year, in key Aussie cities, for their Partner agency network. It was a chance for the industry to come together and learn new tips and tricks. Google came to us to help brand the event.
Our idea suggested that attendees could ‘Spread their wings’ after a Masterclass session having learned new skills. This concept manifested itself as a series of origami birds that flew through key touch points during the event.