For the launch of Myki on GPay, we wanted to dramatise the pain points of commuting in Melbourne with a couple of spots that show how Myki on GPay can make things easier.
Having your Myki on your mobile means you can skip the queues and check your balance on the go, avoiding some of the most painful parts of a Melbourne commuter’s day. We created a couple of spots that freeze framed on a commuter, showing a potential pain point for them that GPay solves in a flash. This freeze frame style lended itself nicely to a caper style music track.
