Google Australia needed to build awareness and inspire regular use of Google Pay amongst early tech adopters. Aussies have been some of the world's most enthusiastic adopters of contactless card payments and we had to show them how paying for whatever, whenever would be faster, easier and even more convenient with Google Pay.
We were the first market to launch globally, with over 150 hyper-contextual messages targeting affinity, location and relevant pay moments across display and pre-roll via Director Mix, a further 50 in OOH, and a bunch more for social. The campaign rolled out across contextual outdoor, dynamic display, dynamic and standard video pre-roll, and social media for in-store, online and transit pay moments.
