Bux was an international money transfer platform that made it easier, safer and cheaper to send money to the people you love overseas. We were briefed to brand the platform and launch its new positioning with a nation-wide campaign. Bux caters to many different transfer corridors each with their own unique culture and currency so we created a campaign that reflected this diversity. And so our platform ‘Power to your pocket’ was conceived.
Our campaign used a headline structure that included the national currency symbol and a profile image that reflected the people of both transfer corridors. In total, we created over 250 digital assets, 15" spots for preroll, 6" bumpers and a website.
