Dairylea had been running a successful on-pack promotion where fans could get a moo-ing cow in the first year and a musical cow the next. It was time for the third iteration. We loved the idea of making a pull back racing car because they are a fun and memorable keepsake and would appeal to the target audience of mums and dads shopping for their kids.
We created a set of four moo-ing racer cows. The promotion was supported by through-the-line, on-pack, in-store, point of sale and social media bespoke content.
