To get more younger drinkers to consider Bacardi we were briefed to engage them with a competition. We knew that the chance to win a holiday with your mates would be a good incentive to create content so we used that as a basis for our idea.
We created a platform that allowed you to build your ideal holiday posse of mates. Each team was then briefed to create a series of films based on the challenges we set them. The team with the most amount of cumulative views on YouTube was the winner.
