The slowest car

A banner that showed the slowest car Audi had ever built.

The R8 was the slowest car Audi had ever built due to the amount of time needed to construct each one. We created a suite of banners that would demonstrate this and show off the R8 in all its glory.

Awards

The Webby Awards
Online campaign
People's Voice
The Webby Awards
Expanding MREC

Expanding Leaderboard

Our banners made a point of taking their time to reveal the car but when it did you were able to see the car in 360 degrees with user interaction to control the movement.