In 2022, amidst challenging conditions due to Covid, Tour De Kids saw a decline in donations. To bring donors back on board, they needed to raise awareness and participation especially amongst the more serious riders who can raise more money.
To encourage sign ups we highlighted that cycling allowed our riders to feel good, have fun, improve fitness and boost mental health. A charity bike ride that gives back in so many ways. We captured pro athlete ambassadors Craig Alexander and Emma Jeffcoat alongside community members in a moment that all riders can resonate with – mastering that dreaded hill. We then used kinetic typography to speak to the benefits of cycling.
