Transurban Website

A simplified online presence for one of Sydney’s biggest infrastructure projects.

To coincide with the launch of the new M8, we enhanced Transurban's WestConnex website to make it easier for commuters to find the information they need.

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With the completion of the M8, WestConnex was becoming a complete, underground road network that would shave time off the average commuter’s journey time. With the new site we wanted to upweight the positive benefits that an underground road network will have on a city that’s drowning in traffic. After an audit of the legacy site, we reworked the IA to make it easier for users to find key information about the road project. With a refreshed design and simpler navigation we’re confident that users are now able to find out all the information they need for their journey.

25% increase in monthly traffic for M8 launch

45% increase in traffic to map tool