Felix Mobile were looking to shift perception of the brand from ‘greenest’ to ‘most fulfilling’ because it offers not just great values but great value too. To do this we leaned on their point of difference - planting one tree for every month a customer is on a plan - and presented it in a distinctive, memorable way.
By planting one tree every month you’re on their plan, you effectively become a tree parent. So, we took that thought and created dozens of baby trees parented by their human counterparts. This made for a bunch of fun, distinctive content that we could use across different platforms.
