Australian Ethical wanted to drive growth and strengthen their position as an ethical investment manager. So we created a bold and beautiful campaign that tied the prosperity of people, planet and animals with financial graphs trending upward to prove that personal prosperity was intrinsically linked to a thriving world. Guided by its ethical charter, Australian Ethical works to influence positive change at a corporate level through its investments. The more funds under management, the greater its power to shift the economy away from damaging industries like fossil fuels. Our strategy worked to prove to both savvy investors and the broader public that ethical can be profitable — and create positive impact — when you invest with heart.
Led by the headline “When You Prosper, We All Thrive”, our national campaign showcased awe-inspiring footage sourced from a variety of nature photographers, highlighting the rich bounty of life on our planet. A series of upward-trending graphs interact with the spectacular natural landscapes to visually connect the prosperity of our natural world to ethical financial investment.
